2025 Brand Campaign
The YMCA is where well-being and community grow. Together, we’re stronger, braver, bolder. Together, we are more than we are alone. We are Greater Together.
Our latest multimedia campaign shows how the YMCA brings people together to become much more than we ever could individually. And how financial assistance, provided by donors, unlocks life-changing access to the Y's transformative programs.
Introducing "Greater Together"
The YMCA is a place for connection, well-being, and belonging; a place where we help bring out the potential in one another. And through financial assistance, we unlock access to transformative programs, with donors helping to make powerful change in our communities.
Help spread our message of belonging, support, and empowerment. See our ad spots below and look for our messages across TV, streaming, and digital platforms. Share them on social media, and tell your friends and family.
Let's build community and feel what it means to be greater together.
Watch our 2025 Brand Campaign Videos
This year, our brand campaign is centred on the idea of the power of belonging. It shows how the YMCA brings people together to become much more than we ever could individually. We bring out the potential in each other.
Learn more about our health, fitness & aquatics centres & memberships, child care programs, youth programs, employment services, mental wellness programs, newcomer services, sports programs, camp programs, and health management programs.
TV Commercial & Digital Ads
Brand Campaign (30s)
When we come together, we become stronger, braver, and bolder. See how the YMCA BC is a place of community well-being and belonging — where we help bring out the potential in each other, where we help each other shine. Because we truly are Greater Together. ✨ Shine on!
Support Financial Assistance (30s)
Help YMCA BC bring its transformative programs to those who can't afford them. With your support, the Y’s financial assistance program ensures no child, teen, family, senior, newcomer, or parent is turned away because of cost. Learn more about our financial assistance.
Child Care (15s)
Child Care 15 seconds brand awareness video
Swimming (15s)
Swimming 15 seconds fundraising awareness video
Shine On at the Y
Did you know that the YMCA is a charity that helps everyone, at all ages and life stages? Explore all our programs and find the best options to keep you and your family shining bright.